Well-known and well established journalists such as Henry Winter (The Daily Telegraph) and Jonathan Freedland (The Guardian) and publications like NME, Kerrang, Nuts and The Guardian all make use of what social media has to offer. They regularly update their Twitter feed throughout the day with news stories, comments on recent news, links to their own copy and attempts to gather public opinion on issues and news. Many publications and journalists also tend to post regularly on Facebook, Storify, Instagram and most other social networking websites you may care to mention.
'The Online Journalism Handbook' by Paul Bradshaw and Liisa Rohumaa states that "We are all online journalists." (Bradshaw and Rohumaa, 2011), which is a statement that makes me very fearful for my future career. If most members of the first world public know how to use social media then what sets me apart from everyone else? It seems the copy you produce is still the main aspect that has the potential to make you stand out as a journalist.
Even if you establish a connection with your readers and attempt to retain their interest by producing a variety of copy and utilising your own personal voice, the best reception will arise from the content in your writing. Social Media can simply make more people aware of what you write and inevitably expand your readership.